Many companies advertise online and on other mediums. These advertisements likely include the company name someone can look up or visit the website for contact information—and possibly the business number as well. As a result of these marketing efforts, potential clients, leads, and customers will contact you—or at least, that is the desired goal.

When you run a digital ad or increase your marketing efforts, it is important to plan for the best outcome—contact from those you targeted your marketing with. This includes ensuring your business is ready to handle the influx of calls. If you are not prepared, customers will look elsewhere, and your marketing efforts are wasted.

With an answering service provider with available customer service representatives ready to handle the many calls you are likely to get. With a phone answering service, you can reduce the risk of or avoid the following:

• Missing calls and frustrating potential customers.
• Losing leads when people hang up rather than leave a voicemail.
• Having a long call wait time that can cause customer frustration and hang-ups.
• Annoying callers with automated answering that doesn’t provide them with the solutions they need.
• Having to hire temporary or part-time employees and having the added cost of on-boarding and training necessary to provide adequate customer service.